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Link Building

Posted on July 29, 2010 by Steve Stafford

Link building can be time consuming, frustrating and often confusing. However, link building is a huge part of SEO and necessary for your site to reach top ranks in the search engine results pages. Aren’t familiar with link building? No problem. Read on to learn why link building is important and how you can build links to your site, improve your link popularity and raise your search engine page rank.

Why is increasing links important? When other sites link to your site it directs visitors to it and also shows Google and other search engines that you are a legitimate site that’s worthy of some attention. However, the sites that link to you must be relevant to your site. The other site’s topic must be related to yours otherwise Google will see it as dishonest, black hat SEO or spam.

When you have a significant number of relevant links that lead back to your site, you build your online reputation which in turn, will improve your page rank on the search results pages. Increasing your page rank will allow potential customers to see you, rather than your competition, when they search for certain keywords that are relevant to your business. This will help grow your business and boost your profit. However, the question remains, how do you get relevant sites to link to you?

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Yahoo! Reports Second Quarter 2010 Results

Posted on July 21, 2010 by Steve Stafford

SUNNYVALE, California, July 20, 2010 – Yahoo! Inc. (NASDAQ: YHOO) today
reported results for the quarter ended June 30, 2010.

Revenue was $1,601 million for the second quarter of 2010, a two percent increase from
the second quarter of 2009. Income from operations for the second quarter of 2010 was
$175 million, compared to $76 million in the second quarter of 2009. Excluding
restructuring charges of $65 million in the second quarter of 2009 and $10 million in the
second quarter of 2010, income from operations grew 32 percent in the second quarter.

Net income per diluted share for the second quarter of 2010 was $0.15, compared to
$0.10 in the second quarter of 2009.

“We’re pleased that we continued to deliver strong operating income and margin
expansion,” said Yahoo! Chief Executive Officer Carol Bartz. “Our search fundamentals
are improving and we posted another quarter of healthy display advertising growth.”

Business Highlights

• Display advertising on Owned and Operated sites continued to perform well, growing
19 percent in the quarter compared to the second quarter of 2009.
• Operating margin expanded from 4.8 percent in the second quarter of 2009 to 11.0
percent in the second quarter of 2010. Excluding restructuring charges of $65 million
in the second quarter of 2009 and $10 million in the second quarter of 2010,
operating margin expanded from 8.9 percent to 11.6 percent.
• Yahoo! deepened its integration with Facebook through Yahoo! Pulse – now users
can link their Yahoo! and Facebook accounts and view and share updates with
friends across both networks.
• Yahoo! launched new Mail and Messenger apps for the Android platform, as well as
HTML-5-based Mail and News sites for the iPhone.

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Google Announces Second Quarter 2010 Financial Results

Posted on July 18, 2010 by Steve Stafford

Google reported revenues of $6.82 billion for the quarter ended June 30, 2010, an increase of 24% compared to the second quarter of 2009. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the second quarter of 2010, TAC totaled $1.73 billion, or 26% of advertising revenues.

Google reports operating income, operating margin, net income, and earnings per share (EPS) on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures in the accompanying financial tables.

  • GAAP operating income in the second quarter of 2010 was $2.37 billion, or 35% of revenues. This compares to GAAP operating income of $1.87 billion, or 34% of revenues, in the second quarter of 2009. Non-GAAP operating income in the second quarter of 2010 was $2.67 billion, or 39% of revenues. This compares to non-GAAP operating income of $2.17 billion, or 39% of revenues, in the second quarter of 2009.
  • GAAP net income in the second quarter of 2010 was $1.84 billion, compared to $1.48 billion in the second quarter of 2009. Non-GAAP net income in the second quarter of 2010 was $2.08 billion, compared to $1.71 billion in the second quarter of 2009.
  • GAAP EPS in the second quarter of 2010 was $5.71 on 322 million diluted shares outstanding, compared to $4.66 in the second quarter of 2009 on 319 million diluted shares outstanding. Non-GAAP EPS in the second quarter of 2010 was $6.45, compared to $5.36 in the second quarter of 2009.
  • Non-GAAP operating income and non-GAAP operating margin exclude the expenses related to stock-based compensation (SBC). Non-GAAP net income and non-GAAP EPS exclude the expenses related to SBC and the related tax benefits. In the second quarter of 2010, the charge related to SBC was $309 million, compared to $293 million in the second quarter of 2009. The tax benefit related to SBC was $70 million in the second quarter of 2010 and $70 million in the second quarter of 2009. Reconciliations of non-GAAP measures to GAAP operating income, operating margin, net income, and EPS are included at the end of this release.

Source: http://investor.google.com/earnings/2010/Q2_google_earnings.html

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Do You need Search Engine Optimization?

Posted on July 17, 2010 by Steve Stafford

Is SEO just a hype?

First, Why did you build your website?
I think because You want to tell people, aka visitors, something.
About your product, about your service, or even give them information they might benefit from.
But in all cases, you want to reach a certain audience!

And because 80% of the people on the Internet use a Search engine to find the Information they are “searching” for. You need to be there. Most of them won’t even look beyond the first 10 results, sometimes two page two or even three……but not much further.

Info taken from

http://www.pathos-seo.com/planning-your-website/why-do-you-need-seo.html

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Why SEO Is Crucial For Your Business

Posted on July 16, 2010 by Steve Stafford

In many instances small and mid sized business owners are not 100% sure that Search Engine Optimization (SEO) is the right solution for the online marketing needs, when in fact, there are very few instances where SEO is not a crucial and central part of an online marketing strategy.

The point of SEO since “day one” is to increase sales by obtaining qualified business leads from Internet search engines. Achieving this goal is possible with almost any business of any size. And, while SEO is a complex, evolving issue and requires tons and tons of work, every business Owner, President, CEO or CMO must recognize that without an organized SEO campaign in place, you will fade off the map, lose sales to competitors and bleed the value of your brand over time. You will spend tons of money on traditional media buys and find it ever so difficult to track and tie sales to those sources. To ignore SEO in its traditional and new evolving forms is to deny your company and its employees the opportunity to succeed online in the long-term.

Original article located at:

http://www.blueglass.com/blog/why-search-engine-optimization-is-crucial-for-your-small-business/

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